Skip to main content

Hotels and riads,
bought to be operated

We advise buyers and owners on hospitality property in Marrakech: what the building can realistically earn, what it takes to open it legally, and who runs it once the deed is signed.

Scope

Four questions
before you commit

  • Demand

    Who actually books the address, at what rate, and how the year splits between high season, shoulder and the quiet weeks.

    Positioning

  • Licence

    Classification, operating permit and safety compliance, read in the file rather than taken on the seller's word.

    Compliance

  • Works

    What the building needs to reach the standard you intend to sell, costed with a builder before the offer, not after it.

    Capital

  • Operator

    Who runs the property day to day, on what contract, and what that leaves you once payroll is paid.

    Operations

Every mandate starts with these four. If one of them does not hold, we tell you before you spend anything on the file.

Assets

Three routes
into the market

Marrakech trades hospitality in three shapes, and each one asks a different question of the buyer. We work on all three, and we say plainly when a building suits none of them.

Hotels

Boutique hotels

Running hotels of modest size, where the value usually sits in repositioning the offer rather than in the walls themselves.

View hotels
Riads

Riads and guesthouses

Courtyard houses inside the ramparts, sold empty or as trading maisons d'hôtes. Few rooms, close guest contact, heritage rules on every wall.

View riads
Resorts

Resorts and estates

Larger sites beyond the walls with room to build: grounds, water rights, access and the setbacks a resort programme needs.

View resorts
Method

From first study
to first guest

One advisor carries the file across the whole cycle and brings in the notary, the builder and the operator at the moment each of them is useful.

  1. Write the brief

    Budget, target guest, room count and the return you need. We put it on paper before showing you a single property.

  2. Search on and off market

    Listed hotels and riads, plus owners who will only sell quietly. Hospitality in Marrakech rarely changes hands in public.

  3. Check the file, not the story

    Land title, built surface, classification, operating permit, safety report, staff contracts and trading history, verified by our team and the notary.

  4. Structure and sign

    Ownership held personally or through a Moroccan company, funds wired in foreign currency through a Moroccan bank and the investment declared, which is what keeps income and sale proceeds transferable.

  5. Open and operate

    Works planning, operator selection and the monthly reporting you need to judge the asset from another country.

Operating models

Who runs it
after the deed

Three arrangements cover almost every hospitality deal in the city. The right one depends on how present you intend to be and how much of the operating risk you want to carry.

  • Owner operated

    You hire the manager and the staff, and you keep both the profit and the risk. The usual choice for a riad of ten rooms or fewer.

    Small riads

  • Management contract

    An operator runs the property under your ownership for a fee tied to revenue and profit. You keep the asset, the upside and the say over capital works.

    Hotels with a name

  • Lease or franchise

    A tenant pays rent and carries the trading risk, or you keep the operation and buy a brand with its standards and its booking system.

    Predictable income

FAQ

Hospitality
questions

Licensing, transfers and running a property from abroad, answered plainly and without jargon.

Talk to our team

Next step

Start with one building

Send us the property you are looking at, or the brief you are working to. You get our reading of it in writing, before anything is signed.